Previously we designed and built the new digital plattform för Synsam. In the end of 2015 Synsam decided to give their corporate branding a facelift together with BAS in Stockholm.
As Synsams digital partner we started by building a flexible platform upon which multiple designs could be implemented. This allowed us to apply the new design, from idea to execution, in a shorter timeframe than normal.
There where also some new design challenges implemented in this project such as main navigation, product listing, promotion section, filtering products and product subscription for some product categories.
The best way to experience the new design is to visit synsam.se. We have also attached some screenshots as a quick tour. Enjoy!
New Menu layout to get a quicker overlook of the content.
New product listing with the filters to the left for quicker overview.
New menu on tablets.
New product listing with filter on tablet.
New menu on mobile.
New product listing with filter on mobile.
Responsive layout to get the best possible view on all screen sizes.
Easy to navigate and purchase on all sizes.
Quick overview from product list-view to single product-view.
Quick overview from product list-view to single product-view.
Large review of products.
First step – Reservation for eye exam.
Second step – Reservation for eye exam.
Final step – Reservation for eye exam.
New menu layout with icons for sports.
New product list-view with promo for Synsam Sports.
New and quicker filter overview.
Product page and purchase.
Quick and easy to find your store when you’re on the run.
