Urbanica is a city developer rooted in Uppsala with the ambition to make their hometown even more attractive. Bit by bit. We at Studio Dare was brought in to help out with name, brand identity, , graphic profile and visual expression foto a city developer set for the future.
Urbanicas name derives from the Latin name for House Martin, Delichon urbicum. The bird likes to use human constructions for their own nests and is a migratory bird that sees the world as his home. A perfect symbolism for our friends at Urbanica.
