At Rådhuset in Uppsala you will find fashion with history. The building has experienced a lot since its construction in 1645. An exhibition was presented within the building to strengthen and tell about its history; Rådhuset – now and then.
Together with Alex & Martin, we looked at how the advertising campaigns during the year, both in print and on the web, could be linked with the exhibition. The concept became Stylish Since 1645, where we combined fashion from Rådhuset with historical reminiscences [alt. flashbacks]. The thought of all those who, through the years, have passed through Rådhusets gates is staggering. Thieves, police, bandits, politicians and royalties. All of them, unquestionably, with their own personal style.
